Denver Internet Marketing Services

Sexton and Company provides dedicated online marketing services to clients nationwide – and worldwide. These are companies who understand the critical role web marketing plays in generating quality leads, especially in this economy. From local, small business to Fortune 500 firms, companies of all sizes see immediate results from our relevant, targeted online marketing campaigns. We specialize in developing and implementing cohesive strategies that keep businesses growing, integrating online marketing technologies with award-winning creative.

• Consulting Services
Results-driven and accountable, our online marketing consultants specialize in developing a deep understanding of your online business objectives. We can either provide strategy and guidance or follow up with a cohesive implementation plan.

• Web Site Analysis & Strategy
We develop relevant Internet strategies and track them with an analysis package (which we also install if clients don’t have one). We believe the most effective success criteria encompass a call to action, look and feel, navigational flow and sites optimized for search engines. We also conduct in-depth analysis of the competitive landscape, their strengths and weaknesses, to help our clients make smart business decisions.

• Web Design
Research shows potential customers decide within the first few seconds on whether or not to leave a web site. So we know the importance of first impressions. Specializing in web design and e-commerce development, we have planned, created and launched hundreds of successful web sites for businesses in a variety of industries around the world. We believe a successful site design includes calls-to-action that guide the visitor to the logical path we provide.

• Flash Animation
With ever expanding bandwidth these days, web animation has dramatically increased. Embedded video compression now allows you to integrate video with cell animation for compelling story-telling capabilities. We’ve used flash to add a finishing touch to a great design, create a high impact presentation, even an entire web site, and repurposed it for trade shows and PowerPoint presentations. With more than 20 years experience, (starting with Adobe Flash’s predecessor Macromedia Director) we can animate in flash and program in flash language, action script and integrate Flash video files.

• Online Video
For more than 20 years, we’ve delivered the widest range of quality video productions: online, DVD and CD-ROM. We produce videos from concept to completion with a full range of services from scriptwriting to online video distribution. We have won numerous awards including Clios, Addys, Tellys, Mobius and BMAs – as well as an Academy Award documentary nomination – for video production, online videos and DVDs.
 
• Search Engine Optimization
Sexton & Co. is Denver’s leading SEO provider. We deliver full-service search engine optimization, content development, link building, keyword research, PPC campaign optimization, landing page visibility, and blog setup. Our proven techniques structure your site for maximum search engine effectiveness. While no one can guarantee a top search engine ranking, we can increase your site’s relevance and visibility through enhanced web design and strategic content creation. Our SEO and positioning strategies have delivered significant financial success for our clients with more leads, sales and enhanced brand exposure.

• Search Engine Marketing
The long-term success of an online marketing campaign greatly depends on how well your site is networked within your online community. This can be achieved with an effective Search Engine Marketing (SEM) campaign. We develop business-building SEM campaigns comprised of organic and paid advertising programs to reach prospective customers. We utilize bleeding-edge, “white hat” techniques to create all-inclusive campaigns that focus on accessibility, relevancy and popularity. We also provide tracking and reporting to measure and demonstrate your ROI.

• Social Media Marketing 
Sexton & Co. has been on the forefront of social media marketing. We don’t just look at social media marketing as a presence — but as a purpose. We look at developing a social media marketing program as an extension of your company’s branding and marketing efforts. It often allows the personality of the company to come through all of the clutter of today’s advertising and allows customers a better understanding of the ocmpany they are working with.

• Lead Generation
Our lead generation service is the foundation of our online marketing campaigns. These carefully measured programs keep sales funnels full, giving our clients a competitive edge to grow and prosper. Minimizing cost per lead and cost per sale are the main components. Since a low-cost lead is only of genuine value if it’s converted into a sale, we integrate CRM and contact management systems to generate reports on ROI, track offline sales and revenues from online marketing campaigns. These elements enable you to manage an online marketing infrastructure that delivers long-term value and equity. Social Media is often used as a lead generation tool. We can either develop the online presence, train the individual in how to develop their own presence and train the individual how to generate their own leads, or we do it for them as an outsourced service.

• Pay Per Click (PPC)
PPC is one of the fastest, most effective ways to advertise online today – and to locate prospective customers at an astounding rate. Unlike other online marketing, it only takes PPC a few days exposure to result in sales. It precisely target markets your web site by thrusting your business name to the forefront of the most popular keyword searches. The more specific your key words are, the better chance your ideal customer will visit your site – and the less you’ll have to pay. For PPC to be truly effective, your site/landing page must be slanted towards sales to best determine cost per visit, cost per lead and cost per sale. In addition you need a strong Customer Relationship Management program to manage your sales funnel. Landing pages that are custom designed with relevant key search words are also critical drivers.

• Email Marketing
We create email marketing campaigns with tracking of their success. From development of opt in sign up programs online to integrating your current CRM programs databases, the key is adherence to the CAN SPAM legislation to preclude issues with customers.

• Tracking
Real-time tracking of click and conversion results from SEO, SEM, email, paid search, and online media campaigns are essential to online marketing success. Tracking can deliver huge savings by minimizing costs on non-performing click-throughs and placements.  By focusing costs on successful components, we also boost ROI. Our technology provides easy-to-use tracking reports that display key results. Prepared by a dedicated team of analysts, the reports provide results-driven web content recommendations. Since the web changes constantly, our marketing strategy plan is a living document with real-time analysis to make results-driven changes. Typically we develop a baseline report as a metric to measure online marketing programs. When key components are completed, we also develop reference points to measure their success. The recipe for long-term success is to track, analyze, modify and do it over and over and over again.

Give us a call at 303-246-0366 or email us and find out what we can do for you.