Thoughts on Online Marketing

Online marketing, which is rapidly replacing traditional marketing methods, is something that is learned through use and rarely through a college education. Yes, there are programs in your colleges and universities which teach you about marketing objectives, web design, flash animation, etc — but I have yet to run into a graduate who has a grasp of pay-per-click versus organic search engine marketing. Also do they know what tools to use to develop search engine keywords or tracking the performance of your web site with the search engines.

I have taught several interns over the years and every single one of them were rapidly employed upon graduation — based upon their hands on knowledge of online marketing. Most of them did not have any formal design or programming experience and were lacking in rudimentary HTML skills.

If someone knows of a formal online marketing training program in use at a university, college or trade school now — please let me know.