Denver Pay-Per-Click Management

How do you measure Pay-Per-Click?

When customers start up any internet marketing campaign they are always looking for Return on Investment (ROI). ROI is often an elusive item for traditional advertising (radio, tv, magazines, newspapers and billboards) and is often measured in impressions per thousand.  Internet marketing in contrast to traditional can not only measure impressions but also clicks, what pages were viewed, for how long, etc.

The breakdown that occurs many times in measuring online Pay-Per-Click campaigns  is more of a breakdown of the implementation of the call to action. Sure if you are selling a widget — you can do a pay pal or credit card purchase and immediately track results. But what if you are selling basement remodeling or kitchen remodeling services?  These services by their very nature are consultative sales. People will often initiate a phone call or an email to initiate the dialogue process once they have found you online. In this regard, one should consider the following to track where these web leads initiated.

1. Create a unique phone number for people to call

2. Create a unique phone extension for people to call

3. Create a unique email address for people to send email to

4. Set up your client management system to track the leads from your web sources

5. If you run different internet marketing campaigns you can develop different landing pages with different information to measure effectiveness.

For more information, check out Denver Internet Marketing.